Netflix Gets A New Look: Streaming Giant Starts Rolling Out First Major Design Overhaul In US
Note : Netflix Redesign Concept Netflix has initiated the rollout of its first major overhaul of its television app in over a decade, aiming to streamline the viewing experience for its users. The streaming giant, known for its vast library of content, seeks to enhance user engagement and simplify navigation within its platform. It should be noted that the rollout is a part of a test now in the US, and a full rollout will be done only after changes are made based on initial feedback. Eye Gymnastics As reported by Reuters, research conducted by the company revealed that users often engaged in what Netflix executive Pat Flemming described as "eye gymnastics", scanning various sections of the home screen in search of appealing titles. Flemming highlighted the complexity users faced, shifting between different elements such as title cards, top picks, and synopses. In response, Netflix has introduced several modifications to the home page layout, including larger title cards an...